Monthly Archives: July 2012

National IPA Day: August 2nd 2012


IPA Day is back! On Aug. 2, 2012, join beer enthusiasts across the globe in a collective toast to one of craft beer’s most iconic styles: India Pale Ale!

Founded in 2011 by beer evangelists and social media personalities Ashley Routson (@TheBeerWench) and Ryan Ross (@RyanARoss), IPA Day is a universal movement created to unite the voices of craft beer enthusiasts, bloggers, and brewers worldwide, using social media as the common arena for connecting the conversation.

IPA Day is not the brainchild of a corporate marketing machine, nor is it meant to serve any particular beer brand. IPA Day is opportunity for all breweries, bloggers, businesses and consumers to connect and share their love of craft beer. It is an opportunity for the entire craft beer culture to combine forces and advocate craft beer through increased education and global awareness.

Why Celebrate the IPA?

This illustrious style represents the pinnacle of brewing innovation with its broad spectrum of diverse brands, subcategories, and regional flavor variations—making it the perfect style to galvanize craft beer’s social voice.

At the 2012 World Beer Cup®, the most-entered category was the American-Style India Pale Ale with 150 entries. The second most entered was its close cousin, the Imperial India Pale Ale (93 entries). Its popularity and accessibility makes the IPA the most inclusive style for brewers, retailers and consumers to collectively celebrate.

IPA Day History

Last year, hundreds of craft breweries and bars joined forces to launch the first IPA Day. Events, tastings, dinners and other IPA Day celebrations were hosted all over the world. Roughly 10,000 tweets were sent over a 24-hour period using the official #IPADay hashtag—with thousands of tweets sent in the weeks leading up to and following the event. The official hashtag trended in six major U.S. metropolises, including New York, Chicago, San Diego, Portland, Seattle and Raleigh. Mentions of #IPADay spread across six continents—truly making it the most extensive craft beer celebration the world has experienced to date.

The goal is to make this year’s IPA Day even more viral. Getting involved is easy; the only requirements are an appreciation for great beer and the will to spread the word. Anyone can participate by enjoying an IPA with friends, making some noise online with the #IPADay hashtag, and showing the world that craft beer is more than a trend.

How to Participate in IPA Day

  1. Organize an IPA Day event at your brewery, brewpub, restaurant, bar, bottle shop, home or office. Post your events to the Event Calendar. Check out Tips on Submitting an Event before getting started.
  2. On August 2, share your photos, videos, blog posts, tasting notes, recipes, and thoughts on IPA with the world. Be sure to tag your posts on Twitter, Instagram, Facebook, Pinterest, Google+, and other social media platforms with the #IPADay hashtag.
  3. See what other people are saying on Twitter by searching #IPADay. Follow the conversation closely by adding an #IPADay search column on your Tweetdeck.
  4. Become a craft beer steward in your community. Encourage non-craft beer drinkers to take a break from their normal beverage routine and join the collective toast on August 2. Set the goal of converting at least one person, if not the whole world of drinkers, to IPA lovers!

For more information on IPA Day visit


New Belgium Unveils Asheville Plans

Press Release:

(Fort Collins, CO) – New Belgium Brewing executives unveiled conceptual drawings for their new brewing facility to a packed house in Asheville yesterday. The drawings included a “liquid center” tasting room, a 200-barrel brewhouse, malt building, packaging hall and cellar space. A warehouse facility will be built offsite. Executives wanted Asheville residents to see the plan first and have an opportunity to offer feedback. “There will be impact but we will work hard to make it right,” said New Belgium CEO Kim Jordan. “We could have built on a lot of sites but we wanted to be on a livable, walkable site. This site will be a challenge, but we are up for that challenge.” The new facility will have to be elevated above the 100-year flood zone along the French Broad River. Buildings and material from the old Asheville stockyard will be recycled during deconstruction this fall with heavy demolition being done November thru December and ground-breaking in January. The brewery is working with the city and state Departments of Transportation to make infrastructure improvements including the widening of roads, smoothing of curves and the addition of traffic signals. An off-site warehouse facility at a yet-to-be-determined location will minimize trucking traffic in the area. The brewery will have a 700,000-barrel capacity, producing both bottled and kegged beer for distribution along the east coast. The project is slated for completion in 2015. About New Belgium Brewing Company New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces nine year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Ranger IPA, Belgo IPA, Shift Pale Lager, Blue Paddle Pilsner, 1554 Black Ale, Abbey and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit


Update: New Belgium New Site Plans

Will keep everyone posted about this. Here is the latest news

Brew Dog Never Mind the Anabolics

Why waste time training hard? This little beauty does the hard work for you. Guaranteed to boost your sporting ability in an almost completely legal way. Most of the performance enhancing additives we infused into this ale are banned for professional athletes. But winning by any possible means is the name of the game here.

The beer is for sale online, and will hit Brewdog bars in the UK this weekend. $7 (US).

Red Hook Ben Harris Beer Label

Attempting to create something good from an unfortunate tragedy is Redhook’s Ben Harris Beer. Ben died from wounds received from an exploding keg.  To honor Ben’s life, Redhook has created a beer in his honor. Ben Harris Beer is a cream ale, one Redhook thought Ben would enjoy the most. It has already debuted on draft this past weekend.

Draft will make it’s way to tap handles nationally, with bottles hitting New England markets of New Hampshire, Maine, Vermont, Connecticut, New York and Massachusetts, including his home state of Pennsylvania. (August)

Style: Cream Ale
Hops: Sterling, Saaz, Hallertau
Malts: Two Row Barley, Carapils
Adjuncts: Corn

4.7% ABV, 19 IBUs

“Ben Harris was an incredible man. He was a longtime member of the Redhook family, a friend to all of us and a beer lover through and through,” said Alex Kopf, Redhook senior brewer. 

New Belgium Red Hoptober Hitting Shelves

Red Hoptober is a dark garnet ale with a bright head and three varieties of hops. El Dorado hops from Central Washington are bold and present with a distinct, piney flavor as well as citrus notes. The caramel malt and roasted barley provide a sturdy backbone. Centennial and Cascade hops bring more hints of citrus, and a subtle roasty tone follows through each sip.

Style: Red Ale
Availability: 12oz bottles, Draft. July-October, seasonal

6% ABV, 45 IBUs 

“Fall seasonals are a terrific transition from hot weather’s lighter beers into the warm embrace of winter beers,” says New Belgium Brewer Grady Hull. “Red Hoptober is perfect for a cool day fishing or a relaxing night around the campfire.”

New Belgium to Share Brewery Plans Wednesday


ASHEVILLE — New Belgium Brewing officials on Wednesday will offer a first look at early designs for a brewery it plans to build on Craven Street near the River Arts District.

“Our intention is to present the community with our preliminary concept designs and show the shapes of buildings, their relative scale and square footage,” said Jennifer Vervier, New Belgium’s director of strategic development and sustainability.

The information will give anyone interested an idea of how New Belgium plans to use the overall site, which is now home to a small restaurant, warehouse buildings and the former WNC Livestock Market. A look at the more aesthetic elements of New Belgium’s $175 million brewing operation will come later, Vervier said.

Colorado-based New Belgium, the second largest craft brewing operation in the U.S., announced earlier this year that it planned to build its East Coast brewery in Asheville, ending months of speculation. The company plans to employ about 150 workers at the site, which is scheduled to open in 2015.

Vervier said New Belgium, which has yet to finalize the purchase of its property on Craven Street, will talk about its plan to take down the buildings at the site. New Belgium officials said they plan to reuse and recycle much of the material on the site, and they’ve formed a creative reuse team to that end. That “deconstruction” will start in November or December, with actual site preparation beginning at the start of next year, Vervier said.

City officials will also offer an update on street and sidewalk improvements it promised in negotiations with New Belgium. Cathy Ball, the city’s director of public works, said her department has preliminary plans for bike lanes, sidewalks and the general location of a greenway.

The city will improve the flow of stormwater through the site and will show those plans, too, Ball said.

A layout for a parking lot the public will use to access the greenway will also be on display, Ball said, as well as a diagram that shows improvements planned for the “five points” intersection of Roberts Street and Clingman Avenue.

One of the biggest concerns from the public has been the brewery’s impact on traffic. Ball said state officials will oversee construction to improve the 90-degree turn on Haywood Road known as Beechum’s Curve, as well as the intersection of Haywood Road and Interstate 240.

Lazy Magnolia Southern Hops’pitality

A traditional IPA at its core, we have built Southern complexity into this new brew. The aroma is a bold citrus burst on the front end with hints of tropical fruits such as grapefruit, orange and mango in the finish.

Style: American IPA
Availability: 12 oz bottles, Draft.
Arrival: TBA

6.5% ABV 

Red Hook Ben Harris Tribute Beer

Tragedy struck Redhook Brewery earlier this year when a keg exploded killing worker Ben Harris. A memorial beer has been brewed for Ben, to help benefit the family he left behind. On Friday July 20th, the first kegs the tribute beer tap at Redhook, with all proceeds donated to the Ben Harris Fund. To best honor Ben, the brewery chose a cream ale

The beer will hit draft nationally over the rest of the summer, with bottles coming to the New England markets of New Hampshire, Maine, Vermont, Connecticut, New York and Massachusetts, including his home state of Pennsylvania.

About the beer:

Style: Cream Ale
Hops: Sterling, Saaz, Hallertau
Malts: Two Row Barley, Carapils
Adjuncts: Corn

4.7% ABV, 19 IBUs

“Ben Harris was an incredible man. He was a longtime member of the Redhook family, a friend to all of us and a beer lover through and through,” said Alex Kopf, Redhook senior brewer.

Terrapin Side Project Volume 17

his Asian-inspired IPA is brewed with fragrant jasmine rice, ginger and jasmine green tea for a bold and unique set of flavors built to balance out the hoppy kick present in all Krunkles brews. Yes, Krunkles is known for his love of hops and the Samurai Krunkles is no exception with five hops in the mix. This beer is our homage to the man and the beers we think he brewed while studying with these ancient masters. We call it his version of the tea ceremony.

Style: IPA (w/ Green Tea, Jasmine Rice, Ginger, Dextrose)
Hops: Columbus, Nugget, Falconers Flight, Zythos, Sorachi Ace
Malts: 2-Row, Best Munich, Victory, Pale Crystal
Availability: 22 oz bombers, Draft. One time release.

7.1% ABV 

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