Kirin Brewing Launching New Frozen Foam Beer

Kirin Brewing will add frozen draft beer to its Ichiban Shibori lineup for restaurants starting March.  The beer itself isn’t frozen, the head of it is.  Kirin has developed a special tap that will chill/freeze the head of the beer at 23 degrees Fahrenheit.   The frozen part acts a lid to keep the beer cold for up to 30 minutes, and can be eaten as a sorbet.  Ichiban Shibori frozen beer will be available in close to 1,000 restaurants in Asia by the end of the year.

The foam machine seen in the video below produces the head by a method called “Frozen Agitation.”  Air is blown into the beer to fluff up the head, and then flash chilled.  It’s dispensed much like soft serve ice cream.

Tokyo, Japan will see the first city to see the frozen beer, then around Japan after.  If Kirin sees success in the Asian launch, the U.S. could see the machines too.

“We want young consumers to enjoy drinking beer in a new way,” said Koichi Matsuzawa, president of Kirin Brewery

Advertisements

Whatchoo talkin' 'bout Willis?

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: