Bell’s Brewing is seeking a court order preventing Winery Exchange Inc (Novato, CA) to win a trademark over “Copper BELL” beer name. Bell’s is also seeking a financial settlement.
Bell’s sent a “cease and desist letter” to Winery Exchange over the summer, asking for them to no longer use the “Bells” mark as it’s using creates brand confusion.
According to the suit the use of Bell’s on the cans:
...intended to and is likely to cause confusion, mistake or deception of the trade and public, and to cause the trade and the public to believe that such products are the same as Bell’s products or are authorized,”
The Bell’s logo by the Michigan brewery has been in use since 1985.